Scaling Up Through Adopting Downstream Open Innovation

Open innovation is already an established trend for companies of all sizes. Lately, increasing attention has been drawn to downstream open innovation: open innovation practices at the level of marketing and manufacturing. The workshop will initially provide an overview of the concept of open innovation emphasizing on downstream open innovation that is especially relevant for startups aiming to scale up. In turn, a strategic framework for implementing downstream open innovation and a relevant case study will be presented. Based on that framework and using the Business Model Canvas technique, participants will have the opportunity to work in groups on a case study and discuss their proposed ‘downstream open innovation’ solution.

Trainer:
Antonis Livieratos
Company:
Innovation and Entrepreneurship Unit, National Technical University of Athens
Location:
4B