The Business Plan contribution to the maximization of the Company’s value.

The added value created by the development and actual implementation of a serious Business Plan determines the most important criterion to attract investors for any business, and especially for those companies, which are at an early developmental stage, and their fame is still limited but their potential perspectives are estimated to be particularly high.

In real business, the aim should always be to maximize the business expected value and the Business Plan should be structured in such a manner as to effectively achieve this specific goal. This particular workshop, starting with the presentation of valuation techniques for companies, is making a serious attempt, through a “simulation game” with specific assumptions, to emphasize the importance of a Business Plan in the maximization of the business expected value and consequently in the attraction of more investors.